Not Just Any Volunteers: Segmenting the Market to Attract the High Contributors
نویسندگان
چکیده
منابع مشابه
Not just any volunteers: segmenting the market to attract the high contributors
Growing competition in the third sector has resulted in nonprofit organizations making more sophisticated use of marketing techniques to attract volunteers. Not only are organizations attempting to attract more volunteers but increasingly the focus is shifting to attracting the right type of volunteers, or those who will contribute the most hours. This study segments the volunteering market by ...
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ژورنال
عنوان ژورنال: Journal of Nonprofit & Public Sector Marketing
سال: 2009
ISSN: 1049-5142,1540-6997
DOI: 10.1080/10495140802644513